Journal of Marketing Communications,volume 3,issue 1  (03-2015)

Period of time： 2015年1期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 3,issue 1

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Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects

By Quester Pascale G. in (1997)

Journal of Marketing Communications,volume 3,issue 1 , Vol. 3, Iss. 1, 1997-03 , pp. 1-20

Routledge Ltd

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Sponsorship and advertising: a comparison of their effects

By Hoek Janet,Gendall Philip,Jeffcoat Michelle,Orsman David in (1997)

Journal of Marketing Communications,volume 3,issue 1 , Vol. 3, Iss. 1, 1997-03 , pp. 21-32

Routledge Ltd

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Understanding consumer decision making in grocery markets: does attitude-behaviour consistency vary with involvement?

By Walker David,Knox Simon in (1997)

Journal of Marketing Communications,volume 3,issue 1 , Vol. 3, Iss. 1, 1997-03 , pp. 33-49

Routledge Ltd

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Does size matter?-objectives and measures at UK trade exhibitions

By Blythe Jim in (1997)

Journal of Marketing Communications,volume 3,issue 1 , Vol. 3, Iss. 1, 1997-03 , pp. 51-59

Routledge Ltd

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Total 4 item(s)