Journal of Marketing Communications,volume 8,issue 4  (12-2015)

Period of time： 2015年4期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 8,issue 4

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Using linguistics for creating better international brand names

By Usunier Jean-Claude,Shaner Janet in (2002)

Journal of Marketing Communications,volume 8,issue 4 , Vol. 8, Iss. 4, 2002-12 , pp. 211-228

Routledge Ltd

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Opinions about advertising in Australia: a study of complainants

By Volkov Michael,Harker Debra,Harker Michael in (2002)

Journal of Marketing Communications,volume 8,issue 4 , Vol. 8, Iss. 4, 2002-12 , pp. 229-242

Routledge Ltd

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A study of the believability of the forms of puffery

By Haan Perry,Berkey Cal in (2002)

Journal of Marketing Communications,volume 8,issue 4 , Vol. 8, Iss. 4, 2002-12 , pp. 243-256

Routledge Ltd

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The impact of gender in marketing communications: the role of cognitive and affective cues

By Koc Erdogan in (2002)

Journal of Marketing Communications,volume 8,issue 4 , Vol. 8, Iss. 4, 2002-12 , pp. 257-275

Routledge Ltd

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Total 4 item(s)