Journal of Marketing Communications,volume 20,issue 5  (09-2014)

Period of time： 2014年5期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 20,issue 5

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Advertising to the beat: An analysis of brand placements in hip-hop music videos

By Burkhalter Janée N.,Thornton Corliss G. in (2014)

Journal of Marketing Communications,volume 20,issue 5 , Vol. 20, Iss. 5, 2014-09 , pp. 366-382

Routledge Ltd

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Can good news be bad? The role of brand communication strategy and brand commitment in the announcement of product improvements

By Guèvremont Amélie,Grohmann Bianca in (2014)

Journal of Marketing Communications,volume 20,issue 5 , Vol. 20, Iss. 5, 2014-09 , pp. 352-365

Routledge Ltd

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‘Meaningful marketing’: A process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication

By Puligadda Sanjay,DelVecchio Devon,Gilbreath Bob in (2014)

Journal of Marketing Communications,volume 20,issue 5 , Vol. 20, Iss. 5, 2014-09 , pp. 325-338

Routledge Ltd

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The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?

By Chaudhuri Arjun,Micu Camelia Codruta in (2014)

Journal of Marketing Communications,volume 20,issue 5 , Vol. 20, Iss. 5, 2014-09 , pp. 307-324

Routledge Ltd

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SMS advertising: How message relevance is linked to the attitude toward the brand?

By Varnali Kaan in (2014)

Journal of Marketing Communications,volume 20,issue 5 , Vol. 20, Iss. 5, 2014-09 , pp. 339-351

Routledge Ltd

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Total 5 item(s)