Journal of Marketing Communications,volume 20,issue 3  (05-2014)

Period of time： 2014年3期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 20,issue 3

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Integrating advertising and news about the brand in the online environment: Are all products the same?

By Micu Anca Cristina,Pentina Iryna in (2014)

Journal of Marketing Communications,volume 20,issue 3 , Vol. 20, Iss. 3, 2014-05 , pp. 159-175

Routledge Ltd

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Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims

By Heckler Susan E.,Keller Kevin Lane,Houston Michael J.,Avery Jill in (2014)

Journal of Marketing Communications,volume 20,issue 3 , Vol. 20, Iss. 3, 2014-05 , pp. 176-196

Routledge Ltd

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When does green advertising work? The moderating role of product type

By Kong Ying,Zhang Lingling in (2014)

Journal of Marketing Communications,volume 20,issue 3 , Vol. 20, Iss. 3, 2014-05 , pp. 197-213

Routledge Ltd

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Necessary but not sufficient: Beyond novelty in advertising creativity

By Ang Swee Hoon,Leong Siew Meng,Lee Yih Hwai,Lou Seng Lee in (2014)

Journal of Marketing Communications,volume 20,issue 3 , Vol. 20, Iss. 3, 2014-05 , pp. 214-230

Routledge Ltd

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Total 4 item(s)