Journal of Marketing Communications,volume 20,issue 4  (07-2014)

Period of time： 2014年4期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 20,issue 4

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Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits

By Grimmer Martin,Woolley Meghann in (2014)

Journal of Marketing Communications,volume 20,issue 4 , Vol. 20, Iss. 4, 2014-07 , pp. 231-250

Routledge Ltd

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Toward a Bakhtinian typology of ambient advertising

By Karimova Gulnara Z. in (2014)

Journal of Marketing Communications,volume 20,issue 4 , Vol. 20, Iss. 4, 2014-07 , pp. 251-269

Routledge Ltd

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New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Rakı’

By Uzunoğlu Ebru,Öksüz Burcu in (2014)

Journal of Marketing Communications,volume 20,issue 4 , Vol. 20, Iss. 4, 2014-07 , pp. 270-290

Routledge Ltd

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Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study

By Donlan Leah,Crowther Philip in (2014)

Journal of Marketing Communications,volume 20,issue 4 , Vol. 20, Iss. 4, 2014-07 , pp. 291-306

Routledge Ltd

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Total 4 item(s)