![](/images/ico/ico_close.png)
![](/images/ico/ico3.png)
Period of time: 2015年1期
Publisher: Routledge Ltd
Founded in: 1995
Total resources: 72
ISSN: 1466-4445
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications,volume 19,issue 1
Menu
![](/images/ico/ico5.png)
Recall of preshow cinema advertising: A message processing perspective
Journal of Marketing Communications,volume 19,issue 1 , Vol. 19, Iss. 1, 2013-02 , pp.![](/images/ico/ico5.png)
Development and validation of the Personal Nostalgia Scale
By Marchegiani Christopher,Phau Ian in (2013)
Journal of Marketing Communications,volume 19,issue 1 , Vol. 19, Iss. 1, 2013-02 , pp.![](/images/ico/ico5.png)
By Vaidyanathan Rajiv in (2013)
Journal of Marketing Communications,volume 19,issue 1 , Vol. 19, Iss. 1, 2013-02 , pp.![](/images/ico/ico5.png)
Super Bowl ad likeability: Enduring and emerging predictors
By Yelkur Rama,Tomkovick Chuck,Hofer Ashley,Rozumalski Daniel in (2013)
Journal of Marketing Communications,volume 19,issue 1 , Vol. 19, Iss. 1, 2013-02 , pp.