Author： Alsultanny Yas
Publisher： Palgrave Macmillan Ltd
ISSN： 1479-1862
Source： Journal of Targeting, Measurement and Analysis for Marketing, Vol.19, Iss.3-4, 2011-09, pp. : 207-225
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Ozimek John
The Journal of Database Marketing, Vol. 10, Iss. 3, 2003-04 ,pp. :
Access to resources
Recommend
Data mining and the impact of missing data
By Brown Marvin L. Kros John F.
Industrial Management & Data Systems, Vol. 103, Iss. 8, 2003-11 ,pp. :
A review of data mining techniques
Industrial Management & Data Systems, Vol. 101, Iss. 1, 2001-02 ,pp. :