Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation

Author： Alavi Shirin   Ahuja Vandana   Medury Yajulu  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1862

Source： Journal of Targeting, Measurement and Analysis for Marketing, Vol.20, Iss.1, 2012-03, pp. : 35-45

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