International Journal of Medical Marketing,volume 4,issue 3  (07-2004)

Period of time： 2004年3期

Publisher： Palgrave Macmillan Ltd

Founded in： 2000

Total resources： 4

ISSN： 1479-1897

Subject： F7 Trade Economy

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International Journal of Medical Marketing,volume 4,issue 3

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Editorial

By Lerer Leonard in (2004)

International Journal of Medical Marketing,volume 4,issue 3 , Vol. 4, Iss. 3, 2004-07 , pp. 196-198

Palgrave Macmillan Ltd

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In This Issue

By in (2004)

International Journal of Medical Marketing,volume 4,issue 3 , Vol. 4, Iss. 3, 2004-07 , pp. 199-201

Palgrave Macmillan Ltd

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Market Metrics — The non-small cell lung cancer market: Impact of novel therapies

By Muhsin Mohamed in (2004)

International Journal of Medical Marketing,volume 4,issue 3 , Vol. 4, Iss. 3, 2004-07 , pp. 202-208

Palgrave Macmillan Ltd

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Marketing Strategy — Biopharmaceutical marketing excellence: Driving business results

By Roselund Tad,Lovich Deborah,Lubkeman Mark,Flanagan Alastair in (2004)

International Journal of Medical Marketing,volume 4,issue 3 , Vol. 4, Iss. 3, 2004-07 , pp. 209-218

Palgrave Macmillan Ltd

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Market Dynamics — New HIV therapeutics: Continued company interest

By Savopoulos John in (2004)

International Journal of Medical Marketing,volume 4,issue 3 , Vol. 4, Iss. 3, 2004-07 , pp. 219-223

Palgrave Macmillan Ltd

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Financial Market Perspective — Has the consolidation wave gone too far? Should the industry consider deconsolidating next?

By Pajwani Premal in (2004)

International Journal of Medical Marketing,volume 4,issue 3 , Vol. 4, Iss. 3, 2004-07 , pp. 224-227

Palgrave Macmillan Ltd

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Digital Marketing — Content management: A prerequisite to marketing and sales effectiveness

By Forsyth Keith in (2004)

International Journal of Medical Marketing,volume 4,issue 3 , Vol. 4, Iss. 3, 2004-07 , pp. 228-234

Palgrave Macmillan Ltd

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The why and how of US market entry: A qualitative study of non-US pharmaceutical companies

By Howell Julian in (2004)

International Journal of Medical Marketing,volume 4,issue 3 , Vol. 4, Iss. 3, 2004-07 , pp. 235-250

Palgrave Macmillan Ltd

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Salesforce automation in the UK pharmaceutical industry: Why is the strategic potential of these systems not being realised in practice?

By Donaldson Bill,Wright George in (2004)

International Journal of Medical Marketing,volume 4,issue 3 , Vol. 4, Iss. 3, 2004-07 , pp. 251-263

Palgrave Macmillan Ltd

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Riding the S-curve

By Austin Martin in (2004)

International Journal of Medical Marketing,volume 4,issue 3 , Vol. 4, Iss. 3, 2004-07 , pp. 264-270

Palgrave Macmillan Ltd

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