Marketing Strategy — Biopharmaceutical marketing excellence: Driving business results

Author： Roselund Tad   Lovich Deborah   Lubkeman Mark   Flanagan Alastair  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1897

Source： International Journal of Medical Marketing, Vol.4, Iss.3, 2004-07, pp. : 209-218

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