Period of time: 2013年4期
Publisher: Springer Publishing Company
Founded in: 1989
Total resources: 48
ISSN: 0923-0645
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Marketing Letters,volume 24,issue 4
Menu
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
By Griffin Abbie,Josephson Brett,Lilien Gary,Wiersema Fred,Bayus Barry,Chandy Rajesh,Dahan Ely,Gaskin Steve,Kohli Ajay,Miller Christopher,Oliva Ralph,Spanjol Jelena in (2013)
Marketing Letters,volume 24,issue 4 , Vol. 24, Iss. 4, 2013-12 , pp.Customization of online advertising: The role of intrusiveness
By Doorn Jenny,Hoekstra Janny in (2013)
Marketing Letters,volume 24,issue 4 , Vol. 24, Iss. 4, 2013-12 , pp.Toward understanding passive opportunism in dedicated channel relationships
By Crosno Jody,Manolis Chris,Dahlstrom Robert in (2013)
Marketing Letters,volume 24,issue 4 , Vol. 24, Iss. 4, 2013-12 , pp.Price or quality? The influence of fluency on the dual role of price
Marketing Letters,volume 24,issue 4 , Vol. 24, Iss. 4, 2013-12 , pp.More than just a utensil: The influence of drinking straw size on perceived consumption
By Lin Hung-Ming,Lo Hui-Yi,Liao Yu-Sung in (2013)
Marketing Letters,volume 24,issue 4 , Vol. 24, Iss. 4, 2013-12 , pp.The impact of jump bidding in online auctions
By He Yongfu,Popkowski Leszczyc Peter in (2013)
Marketing Letters,volume 24,issue 4 , Vol. 24, Iss. 4, 2013-12 , pp.Experience, socialization and customer retention: Lessons from the dance floor
By Giudicati Gianna,Riccaboni Massimo,Romiti Anna in (2013)
Marketing Letters,volume 24,issue 4 , Vol. 24, Iss. 4, 2013-12 , pp.