Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions

Author: Moore David  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.24, Iss.4, 2013-12, pp. : 399-408

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract