Marketing Letters,volume 22,issue 1  (03-2013)

Period of time： 2013年1期

Publisher： Springer Publishing Company

Founded in： 1989

Total resources： 48

ISSN： 0923-0645

Subject： F7 Trade Economy

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Marketing Letters,volume 22,issue 1

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Deriving joint space positioning maps from consumer preference ratings

By DeSarbo Wayne in (2011)

Marketing Letters,volume 22,issue 1 , Vol. 22, Iss. 1, 2011-03 , pp. 1-14

Springer Publishing Company

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A social network analysis of customer-level revenue distribution

By Haenlein Michael in (2011)

Marketing Letters,volume 22,issue 1 , Vol. 22, Iss. 1, 2011-03 , pp. 15-29

Springer Publishing Company

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Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction

By Gelbrich Katja in (2011)

Marketing Letters,volume 22,issue 1 , Vol. 22, Iss. 1, 2011-03 , pp. 31-47

Springer Publishing Company

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To seek variety or uniformity: The role of culture in consumers' choice in a group setting

By Yoon Song in (2011)

Marketing Letters,volume 22,issue 1 , Vol. 22, Iss. 1, 2011-03 , pp. 49-64

Springer Publishing Company

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Fee or free? How much to add on for an add-on

By Fruchter Gila in (2011)

Marketing Letters,volume 22,issue 1 , Vol. 22, Iss. 1, 2011-03 , pp. 65-78

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Advertising competition and industry channel structure

By Wang Chih-Jen in (2011)

Marketing Letters,volume 22,issue 1 , Vol. 22, Iss. 1, 2011-03 , pp. 79-99

Springer Publishing Company

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Total 6 item(s)