Author: Gelbrich Katja
Publisher: Springer Publishing Company
ISSN: 0923-0645
Source: Marketing Letters, Vol.22, Iss.1, 2011-03, pp. : 31-47
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Nienaber Ann-Marie Hofeditz Marcel Searle Rosalind H.
The International Journal of Bank Marketing, Vol. 32, Iss. 5, 2014-07 ,pp. :