Marketing Letters,volume 11,issue 1  (02-2013)

Period of time： 2013年1期

Publisher： Springer Publishing Company

Founded in： 1989

Total resources： 48

ISSN： 0923-0645

Subject： F7 Trade Economy

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Marketing Letters,volume 11,issue 1

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Creating Brand Names With Meaning: The Use of Sound Symbolism

By Klink R.R. in (2000)

Marketing Letters,volume 11,issue 1 , Vol. 11, Iss. 1, 2000-02 , pp. 5-20

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Understanding Supermarket Competition Using Choice Maps

By Sinha A. in (2000)

Marketing Letters,volume 11,issue 1 , Vol. 11, Iss. 1, 2000-02 , pp. 21-35

Springer Publishing Company

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Enlarging the Pie vs. Increasing One's Slice: An Analysis of the Relationship Between Generic and Brand Advertising

By Krishnamurthy S. in (2000)

Marketing Letters,volume 11,issue 1 , Vol. 11, Iss. 1, 2000-02 , pp. 37-48

Springer Publishing Company

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Different Ways of ‘Seeing’: How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts

By Kiecker P. in (2000)

Marketing Letters,volume 11,issue 1 , Vol. 11, Iss. 1, 2000-02 , pp. 49-65

Springer Publishing Company

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Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context

By Waarts E. in (2000)

Marketing Letters,volume 11,issue 1 , Vol. 11, Iss. 1, 2000-02 , pp. 67-79

Springer Publishing Company

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Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances

By Rindfleisch A. in (2000)

Marketing Letters,volume 11,issue 1 , Vol. 11, Iss. 1, 2000-02 , pp. 81-95

Springer Publishing Company

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Total 6 item(s)