Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances

Author: Rindfleisch A.  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.11, Iss.1, 2000-02, pp. : 81-95

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract