Period of time： 2013年1期
Publisher： Springer Publishing Company
Founded in： 1989
Total resources： 48
ISSN： 0923-0645
Subject： F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Marketing Letters,volume 12,issue 1
Menu
By Prelec a.,Simester D. in (2001)
Marketing Letters,volume 12,issue 1 , Vol. 12, Iss. 1, 2001-02 , pp.
Access to resources
Recommend
When Bad Things Happen to the Endorsers of Good Products
By Louie T.A.,Kulik R.L.,Jacobson R. in (2001)
Marketing Letters,volume 12,issue 1 , Vol. 12, Iss. 1, 2001-02 , pp.Habit Persistence in Time Series Models of Discrete Choice
Marketing Letters,volume 12,issue 1 , Vol. 12, Iss. 1, 2001-02 , pp.Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options
Marketing Letters,volume 12,issue 1 , Vol. 12, Iss. 1, 2001-02 , pp.The Effect of Windfall Gains on the Sunk-Cost Effect
Marketing Letters,volume 12,issue 1 , Vol. 12, Iss. 1, 2001-02 , pp.The Piecemeal Approach to Comparative Advertising
By Muthukrishnan A.V. in (2001)
Marketing Letters,volume 12,issue 1 , Vol. 12, Iss. 1, 2001-02 , pp.The Influence of Personality Traits on the Processing of Visual and Verbal Information
Marketing Letters,volume 12,issue 1 , Vol. 12, Iss. 1, 2001-02 , pp.