Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options

ISSN： 0923-0645

Source： Marketing Letters, Vol.12, Iss.1, 2001-02, pp. : 37-49

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Retail attributes' differential effects on utilitarian versus hedonic shopping value

By Olsen Svein Ottar Skallerud Kåre

Journal of Consumer Marketing, Vol. 28, Iss. 7, 2011-11 ,pp. : 532-539

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Hedonic and Utilitarian Behaviour in Specialty Shops

By Scarpi Daniele

The Marketing Review, Vol. 5, Iss. 1, 2005-01 ,pp. : 31-44

Westburn Publishers Ltd

Access to resources Recommend Favorite

Hedonic or utilitarian premiums: does it matter?

By Palazon Mariola Delgado-Ballester Elena

European Journal of Marketing, Vol. 47, Iss. 8, 2013-07 ,pp. : 1256-1275

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Warm versus competent countries: National stereotyping effects on expectations of hedonic versus utilitarian product properties

By Chattalas Michael Takada Hirokazu

Place Branding and Public Diplomacy, Vol. 9, Iss. 2, 2013-05 ,pp. : 88-97

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Hedonic and utilitarian shopping motivations of fashion leadership

By Kang Jiyun Park-Poaps Haesun

Journal of Fashion Marketing and Management, Vol. 14, Iss. 2, 2010-01 ,pp. : 312-328

Emerald Group Publishing Ltd

Access to resources Recommend Favorite