Period of time: 2014年1期
Publisher: Westburn Publishers Ltd
Founded in: 2000
Total resources: 53
ISSN: 1469-347X
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
The Marketing Review,volume 11,issue 1
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Measuring marketing effectiveness: an agenda for SMEs
By Brooks Neil,Simkin Lyndon in (2011)
The Marketing Review,volume 11,issue 1 , Vol. 11, Iss. 1, 2011-03 , pp.Brand salience not brand science: a brand narrative approach to sustaining brand longevity
The Marketing Review,volume 11,issue 1 , Vol. 11, Iss. 1, 2011-03 , pp.A conceptual framework for the Service Recovery Paradox
By Krishna A.,Dangayach G.S.,Jain R. in (2011)
The Marketing Review,volume 11,issue 1 , Vol. 11, Iss. 1, 2011-03 , pp.By Pate Sharon S.,Adams Melinda K.,Meyer Sonya S. in (2011)
The Marketing Review,volume 11,issue 1 , Vol. 11, Iss. 1, 2011-03 , pp.Logistic Regression: An advancement of predicting consumer purchase propensity
By Yeung Ruth M.W.,Yee Wallace M.S. in (2011)
The Marketing Review,volume 11,issue 1 , Vol. 11, Iss. 1, 2011-03 , pp.By Singh R.,Sinha Alok Kumar,Sharma A. in (2011)
The Marketing Review,volume 11,issue 1 , Vol. 11, Iss. 1, 2011-03 , pp.