Implementing and Measuring the Effectiveness of Internal Marketing.

By Lings Ian N.   Brooks Roger F.  

Journal of Marketing Management, Vol. 14, Iss. 4, 1998-05 ,pp. : 325-351

Routledge Ltd

Access to resources Recommend Favorite

Measuring the effectiveness of marketing information systems: An empirically validated instrument

By Gounaris Spiros P.   Panigyrakis George G.   Chatzipanagiotou Kalliopi C.  

Marketing Intelligence & Planning, Vol. 25, Iss. 6, 2007-09 ,pp. : 612-631

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Software review: Measuring the overall effectiveness of marketing (Part 1)

By Doyle Shaun  

The Journal of Database Marketing, Vol. 10, Iss. 3, 2003-04 ,pp. : 273-278

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Software review: Measuring the overall effectiveness of marketing (Part 2)

By Doyle Shaun  

The Journal of Database Marketing, Vol. 10, Iss. 4, 2003-07 ,pp. : 369-378

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Innovative marketing in SMEs

By O'Dwyer Michele   Gilmore Audrey   Carson David  

European Journal of Marketing, Vol. 43, Iss. 1-2, 2009-02 ,pp. : 46-61

Emerald Group Publishing Ltd

Access to resources Recommend Favorite