Period of time: 2014年4期
Publisher: Westburn Publishers Ltd
Founded in: 2000
Total resources: 53
ISSN: 1469-347X
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
The Marketing Review,volume 7,issue 4
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Innovation and new product development: Sky+, a mini case study
The Marketing Review,volume 7,issue 4 , Vol. 7, Iss. 4, 2007-12 , pp.The existential consumption paradox: an exploration of meaning in marketing
The Marketing Review,volume 7,issue 4 , Vol. 7, Iss. 4, 2007-12 , pp.To have is to be? A critique of self-creation through consumption
The Marketing Review,volume 7,issue 4 , Vol. 7, Iss. 4, 2007-12 , pp.Consumers' technology adoption behaviour: an alternative model
By Chen Chien-Hung,Mort Gillian Sullivan in (2007)
The Marketing Review,volume 7,issue 4 , Vol. 7, Iss. 4, 2007-12 , pp.Porter's generic strategies: a re-interpretation from a relationship marketing perspective
The Marketing Review,volume 7,issue 4 , Vol. 7, Iss. 4, 2007-12 , pp.Relational competence, internal market orientation and employee performance
By Carter Leanne,Gray David in (2007)
The Marketing Review,volume 7,issue 4 , Vol. 7, Iss. 4, 2007-12 , pp.