Co-Branding in the New Zealand Wool Industry: Does an Extra Brand Add Value or Clutter?

Author： Hamlin R.P.   McConnon H.  

Publisher： Westburn Publishers Ltd

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.2, Iss.2, 2003-06, pp. : 149-166

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Co-branding as a new competitive weapon

By  

Strategic Direction, Vol. 18, Iss. 10, 2002-10 ,pp. : 31-33

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Co-branding: brand equity and trial effects

By Washburn Judith H   Till Brian D   Priluck Randi  

Journal of Consumer Marketing, Vol. 17, Iss. 7, 2000-07 ,pp. : 591-604

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Asset allocation: can technical analysis add value?

By Zhou Guofu  

International Journal of Portfolio Analysis and Management, Vol. 1, Iss. 1, 2012-05 ,pp. : 43-58

Inderscience Publishers

Access to resources Recommend Favorite

Prestige and environmental behaviors: Does branding matter?

By Yeoh Melanie   Paladino Angela  

The Journal of Brand Management, Vol. 20, Iss. 4, 2013-02 ,pp. : 333-349

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

The differential impact of brand equity on B2B co-branding

By Kalafatis Stavros P.   Remizova Natalia   Riley Debra   Singh Jaywant  

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 8, 2012-10 ,pp. : 623-634

Emerald Group Publishing Ltd

Access to resources Recommend Favorite