THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda

Author： Broderick Amanda J. Demangeot Catherine Kipnis Eva Zuñiga Miguel Roy Abhijit Pullig Chris Dentiste Mueller Rene Mandiberg James M. Johnson Guillaume Rosa Henderson Geraldine Ferguson Nakeisha S. Ross Adkins Natalie

Publisher： Westburn Publishers Ltd

ISSN： 2044-4087

Source： Social Business, Vol.1, Iss.3, 2011-09, pp. : 263-280

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A bibliometric analysis of the global branding literature and a research agenda

By Chabowski Brian R

Journal of International Business Studies, Vol. 44, Iss. 6, 2013-08 ,pp. : 622-634

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability

By Jones Jeri

Journal of Business Ethics, Vol. 70, Iss. 3, 2007-02 ,pp. : 247-264

Springer Publishing Company

Access to resources Recommend Favorite

Shaping the research agenda for corporate branding: avenues for future research

By Melewar T.C. Gotsi Manto Andriopoulos Constantine

European Journal of Marketing, Vol. 46, Iss. 5, 2012-05 ,pp. : 600-608

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Branding in fictional and virtual environments: Introducing a new conceptual domain and research agenda

By Muzellec Laurent Lynn Theodore Lambkin Mary

European Journal of Marketing, Vol. 46, Iss. 6, 2012-05 ,pp. : 811-826

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Healthcare branding: developing emotionally based consumer brand relationships

By Kemp Elyria Jillapalli Ravi Becerra Enrique

Journal of Services Marketing, Vol. 28, Iss. 2, 2014-03 ,pp. : 126-137

Emerald Group Publishing Ltd

Access to resources Recommend Favorite