Healthcare branding: developing emotionally based consumer brand relationships

Author: Kemp Elyria   Jillapalli Ravi   Becerra Enrique  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.28, Iss.2, 2014-03, pp. : 126-137

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next