Marketing of consumer credit services in a developing country: a status report

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.13, Iss.5, 1995-05, pp. : 31-36

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Status report on marketing theory

By Christopher Martin Kirkland Jane Jeffries John Wilson Richard

European Journal of Marketing, Vol. 2, Iss. 3, 1968-09 ,pp. : 230-242

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing accounting services: an inter-country and ethical comparison

By Mangos Nicholas C Lewis Neil R Roffey Bet H

Marketing Intelligence & Planning, Vol. 15, Iss. 1, 1997-01 ,pp. : 11-18

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing consumer services internationally: Localisation and standardisation revisited

By Kanso Ali Kitchen Philip J

Marketing Intelligence & Planning, Vol. 22, Iss. 2, 2004-02 ,pp. : 201-215

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationships, Roles, and Consumer Identity in Services Marketing

By McKeage Kim K.

Services Marketing Quarterly, Vol. 34, Iss. 3, 2013-07 ,pp. : 231-239

Routledge Ltd

Access to resources Recommend Favorite

Correlates of credit card acceptance and usage in an advanced developing Middle Eastern country

By Kaynak Erdener Kucukemiroglu Orsay Ozmen Ahemt

Journal of Services Marketing, Vol. 9, Iss. 4, 1995-04 ,pp. : 52-63

Emerald Group Publishing Ltd

Access to resources Recommend Favorite