Author: Turnbull Peter W Moustakatos Theofanis
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-2323
Source: The International Journal of Bank Marketing, Vol.14, Iss.2, 1996-02, pp. : 26-37
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Marketing Challenges in E-Banking: Standalone or Integrated?
By Hughes Tim
Journal of Marketing Management, Vol. 19, Iss. 9-10, 2003-11 ,pp. :
Marketing Offshore Private Banking
By File Karen Maru Prince Russ Alan
The International Journal of Bank Marketing, Vol. 12, Iss. 3, 1994-03 ,pp. :