Assessing the Role of e-Marketing in Contemporary Marketing Practice

By Coviello Nicole e.   Brodie Roderick J.   Brookes Richard W.   Palmer Roger A.  

Journal of Marketing Management, Vol. 19, Iss. 7-8, 2003-08 ,pp. : 857-881

Routledge Ltd

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Marketing and investment banking I: practical and theoretical challenges

By Turnbull Peter W   Moustakatos Theofanis  

The International Journal of Bank Marketing, Vol. 14, Iss. 2, 1996-02 ,pp. : 26-37

Emerald Group Publishing Ltd

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Integrating Information Technology into Marketing Practice – The IT Reality of Contemporary Marketing Practice

By Brady Mairead   Saren Michael   Tzokas Nikolaos  

Journal of Marketing Management, Vol. 18, Iss. 5-6, 2002-06 ,pp. : 555-577

Routledge Ltd

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International sport marketing: practical and future research implications

By Ratten Vanessa   Ratten Hamish  

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 8, 2011-10 ,pp. : 614-620

Emerald Group Publishing Ltd

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Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing

By Amatulli Cesare   Guido Gianluigi  

The International Review of Retail, Distribution and Consumer Research, Vol. 22, Iss. 2, 2012-05 ,pp. : 189-207

Routledge Ltd

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