Creating sustainable competitive advantage through marketing information system technology: a triangulation methodology within the banking industry

Author： Colgate Mark  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.16, Iss.2, 1998-02, pp. : 80-89

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing and investment banking II: relationships and competitive advantage

By Turnbull Peter W   Moustakatos Theofanis  

The International Journal of Bank Marketing, Vol. 14, Iss. 2, 1996-02 ,pp. : 38-49

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using Information to Enhance Competitive Advantage – The Marketing Options

By Turner Paul  

European Journal of Marketing, Vol. 25, Iss. 6, 1991-06 ,pp. : 55-64

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Information network technology in the banking industry

By Zhu Zhiwei   Scheuermann Larry   Jr Billy J Babineaux  

Industrial Management & Data Systems, Vol. 104, Iss. 5, 2004-05 ,pp. : 409-417

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Competitive advantage in the marketing of products within the enlarged European Union

By Golob Urša   Podnar Klement  

European Journal of Marketing, Vol. 41, Iss. 3-4, 2007-04 ,pp. : 245-256

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing logics for competitive advantage?

By Tollin Karin   Jones Richard  

European Journal of Marketing, Vol. 43, Iss. 3-4, 2009-04 ,pp. : 523-550

Emerald Group Publishing Ltd

Access to resources Recommend Favorite