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Author: Colgate Mark
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-2323
Source: The International Journal of Bank Marketing, Vol.16, Iss.2, 1998-02, pp. : 80-89
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Marketing logics for competitive advantage?
European Journal of Marketing, Vol. 43, Iss. 3-4, 2009-04 ,pp. :