Modelling consumer choice of distribution channels: an illustration from financial services

Author： Black Nancy Jo   Lockett Andy   Ennew Christine   Winklhofer Heidi   McKechnie Sally  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.20, Iss.4, 2002-06, pp. : 161-173

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