Financial service firms' entry-mode choice and cultural diversity: Spanish companies in Latin America

Author： Álavarez-Gil María José   Cardone-Riportella Clara   Lado-Cousté Nora   Samartín-Sáenz Margarita  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.21, Iss.3, 2003-04, pp. : 109-121

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