The mediating effects of brand music and waiting time updates on customers' satisfaction with a telephone service when put on-hold

Author: Peevers G.   McInnes F.   Morton H.   Matthews A.   Jack M.A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.27, Iss.3, 2009-04, pp. : 202-217

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Abstract