Customer switching behaviour in the Chinese retail banking industry

Author： Clemes Michael D.   Gan Christopher   Zhang Dongmei  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.28, Iss.7, 2010-10, pp. : 519-546

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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