Author: Weston H.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.10, Iss.5, 1993-12, pp. : 218-239
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Managing boundary-spanning marketing activities for supply-chain efficiency
By Qiu Tianjiao
Journal of Marketing Management, Vol. 28, Iss. 9-10, 2012-08 ,pp. :