Author: Howe Vince Mathieu Richard G Parker Jim
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-5577
Source: Industrial Management & Data Systems, Vol.100, Iss.6, 2000-06, pp. : 277-284
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Fojt Martin
Journal of Product and Brand Management, Vol. 5, Iss. 5, 1996-01 ,pp. :
By Cannon Tom
European Journal of Marketing, Vol. 12, Iss. 3, 1993-12 ,pp. :
New Product Uniqueness In The Context Of Industrial Product Development
Journal of Marketing Management, Vol. 16, Iss. 1-3, 2000-02 ,pp. :