Consumer Outshopping Behaviour and its Implications for Channel Strategy: A Study of the Camera Patronage Pattern in Hong Kong

Author: Lau Ho-Fuk   Yau Oliver Hon-Ming  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.19, Iss.6, 1993-12, pp. : 12-23

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Abstract