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Journal of Consumer Marketing, Vol. 12, Iss. 1, 1995-01 ,pp. : 16-31

Emerald Group Publishing Ltd

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Marketing and investment banking II: relationships and competitive advantage

By Turnbull Peter W   Moustakatos Theofanis  

The International Journal of Bank Marketing, Vol. 14, Iss. 2, 1996-02 ,pp. : 38-49

Emerald Group Publishing Ltd

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Marketing and investment banking I: practical and theoretical challenges

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The International Journal of Bank Marketing, Vol. 14, Iss. 2, 1996-02 ,pp. : 26-37

Emerald Group Publishing Ltd

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Marketing return on investment: Seeking clarity for concept and measurement

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Applied Marketing Analytics, Vol. 1, Iss. 3, 2015-07 ,pp. : 267-282

Henry Stewart Publications

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Marketing Strategies of Open-end Investment Funds in the EEC

By Stafford David C.  

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