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Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.25, Iss.10, 1991-10, pp. : 29-39
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By Cadogan John W. Sundqvist Sanna Puumalainen Kaisu Salminen Risto T.
European Journal of Marketing, Vol. 46, Iss. 10, 2012-09 ,pp. :
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SourceOECD Industry, Services & Trade, Vol. 2010, Iss. 11, 2010-10 ,pp. :