Mapping Consumers' Cognitive Structures: A Comparison of Similarity Trees with Multidimensional Scaling and Cluster Analysis

Author： Hodgkinson Gerard P. Padmore Jo Tomes Anne E.

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.25, Iss.7, 1991-07, pp. : 41-60

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