Consumers' internal categorization structures: an additive tree analysis

Author： Eguaras Raquel Chocarro   Domezain Margarita Elorz   Grijalba José Miguel Múgica  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.46, Iss.6, 2012-05, pp. : 760-789

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