Author： Kinnaird R.W.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.3, Iss.2, 1969-06, pp. : 88-98
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Social media marketing and advertising
By Dwivedi Yogesh K. Kapoor Kawaljeet Kaur Chen Hsin
The Marketing Review, Vol. 15, Iss. 3, 2015-0 ,pp. :
Access to resources
Recommend
Advertising versus pay-per-view in electronic media
By Prasad A. Mahajan V. Bronnenberg B.
International Journal of Research in Marketing, Vol. 20, Iss. 1, 2003-03 ,pp. :
Tweeting in the dark: Understanding social media and advertising internationally
Strategic Direction, Vol. 30, Iss. 6, 2014-05 ,pp. :