Tweeting in the dark: Understanding social media and advertising internationally

ISSN： 0258-0543

Source： Strategic Direction, Vol.30, Iss.6, 2014-05, pp. : 26-28

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Social media marketing and advertising

By Dwivedi Yogesh K. Kapoor Kawaljeet Kaur Chen Hsin

The Marketing Review, Vol. 15, Iss. 3, 2015-0 ,pp. : 289-309

Westburn Publishers Ltd

Access to resources Recommend Favorite

Social media and international advertising: theoretical challenges and future directions

By Okazaki Shintaro Taylor Charles R.

International Marketing Review, Vol. 30, Iss. 1, 2013-02 ,pp. : 56-71

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumers’ attitude towards social media advertising and their behavioural response

By Boateng Henry Okoe Abednego Feehi

Journal of Research in Interactive Marketing, Vol. 9, Iss. 4, 2015-10 ,pp. : 299-312

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding the role of social media in bank marketing

By Mitic Miljana Kapoulas Alexandros

Marketing Intelligence & Planning, Vol. 30, Iss. 7, 2012-10 ,pp. : 668-686

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Skynet redux: the online war of the future: The dark sides of the social media revolution

Strategic Direction, Vol. 28, Iss. 6, 2012-04 ,pp. : 16-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite