Advertising comedy in electronic drama: The construct, theory and taxonomy

Author: Stern Barbara B  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.30, Iss.9, 1996-09, pp. : 37-59

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract