Animals, archetypes, and advertising (A 3 ): The theory and the practice of customer brand symbolism

Author: Lloyd Stephen  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.29, Iss.1-2, 2013-01, pp. : 5-25

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract