Author: Stauss Bernd Weinlich Bernhard
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.31, Iss.1, 1997-01, pp. : 33-55
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
A customer-oriented new service development process
Journal of Services Marketing, Vol. 16, Iss. 6, 2002-10 ,pp. :