Customer service experiences: Developing and applying a sequentialincident laddering technique

Author: Jüttner Uta   Schaffner Dorothea   Windler Katharina   Maklan Stan  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.47, Iss.5-6, 2013-05, pp. : 738-769

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