The marketing-finance interface towards financial services with special reference to the new services provided by futures exchanges

Author： Pennings Joost M.E.   Wetzels Martin G.M.   Meulenberg Matthew T.G.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.33, Iss.5-6, 1999-05, pp. : 531-547

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