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Emerald Group Publishing Ltd

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A tale of two cities — A commentary on historic and current marketing strategies used by the Liverpool and Glasgow regions

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Towards post-industrial marketing: marketplace wisdom

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Why, how and to what effect do firms deviate from their intended marketing plans?: Towards a taxonomy of post plan improvisations

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European Journal of Marketing, Vol. 48, Iss. 3-4, 2014-04 ,pp. : 453-476

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The marketing directions of two fashion retailers

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