Commentary: Towards a post-structuralist marketing pedagogy - or from irony to despair (a two-by-two matrix approach)

By Hackley Chris  

European Journal of Marketing, Vol. 35, Iss. 11, 2001-11 ,pp. : 1184-1198

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A tale of two cities — A commentary on historic and current marketing strategies used by the Liverpool and Glasgow regions

By Hudson Martin   Hawkins Nick  

Place Branding, Vol. 2, Iss. 2, 2006-04 ,pp. : 155-176

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Towards post-industrial marketing: marketplace wisdom

By Kadirov Djavlonbek   Varey Richard J.  

Journal of Customer Behaviour, Vol. 9, Iss. 4, 2010-12 ,pp. : 379-398

Westburn Publishers Ltd

Access to resources Recommend Favorite

Why, how and to what effect do firms deviate from their intended marketing plans?: Towards a taxonomy of post plan improvisations

By Whalen Peter S.   Boush David M.  

European Journal of Marketing, Vol. 48, Iss. 3-4, 2014-04 ,pp. : 453-476

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The marketing directions of two fashion retailers

By Newman Andrew J   Patel Darshika  

European Journal of Marketing, Vol. 38, Iss. 7, 2004-07 ,pp. : 770-789

Emerald Group Publishing Ltd

Access to resources Recommend Favorite