Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia

Author： Melewar T.C.   Saunders John   Balmer John M.T.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.35, Iss.3-4, 2001-04, pp. : 414-427

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