The impact of organisational characteristics on corporate visual identity

Author: Bosch Annette L.M. van den   Elving Wim J.L.   Jong Menno D.T. de  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.40, Iss.7-8, 2006-07, pp. : 870-885

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Abstract